The pros and cons of the new Facebook Reveal. Do you want to know who’s been looking at your profile?

facebook reveal new feature | cool mom tech

When you check your Facebook profile, do you have a notification that says “Who’s Looking At My Profile” on the top left? If so, you’re one of the lucky few to get a first look at the huge new Facebook Reveal feature–which is either a great thing or a terribly scary thing, depending on how you use Facebook.

Taking a page from one of the best features of LinkedIn, Facebook Reveal now allows you to see just which ex-boyfriend, future employer, or frienemy (ahem) has been checking out your profile.

I was lucky enough to get a look at the Beta this weekend and there are some interesting things about it. First of all, who hasn’t wondered just who’s been on your page? Especially now that Facebook shows up in Google search results.  If nothing else, it’s a kind of fun, reverse voyeuristic look at who’s searching who.

(Speaking of which, it’s also a great reminder to lock down your privacy settings.)

But then there’s the flip side which I think is really important: If you’re checking out someone else’s profile, they’re going to know it–at least if they have the beta feature right now. So you definitely want to be careful what you’re reading on Facebook from now on. Looking at my own list, I was surprised to see how many names I knew–but even more so, how many names I didn’t know. (I am evidently really popular with the Latvian community.)

We’re not yet sure if Pages have the same access or it’s just individual profiles, but that would have its own implications. For example, if I want to go onto a political website’s Facebook page without “liking” it, I’d hate them to now be able to collect my name and information without my permission. Or really, start hitting me up with ads–as Facebook is wont to do with this feature.

Unlike LinkedIn, there’s really no way to “go anonymous” with Facebook Reveal just yet and so I’m sincerely hoping they add that feature in it. I think we all have the right to be able to search the web–or The Facebook–without every person knowing our business.

And suddenly I’m a little freaked out that maybe my college flame knows I was poking around to see what he’s been up to for the past 15 years or so. Eep.

Let us know what you think of the new Facebook Reveal feature if you have it. You can find more info about it on this page


Liz Gumbinner is the Publisher and Editor-in-Chief of the Cool Mom Picks network. This makes her very happy.


  • MY HEART STOPPED. Thanks, Liz.

  • Reply April 1, 2014


    Oh, that sucks.

  • Reply April 1, 2014

    Megan Ortiz

    April Fools! Good one!

  • Reply April 1, 2014

    Carpool Goddess

    Darn, there goes my stalking!

  • Reply April 1, 2014


    Nicely played. :)

  • Reply April 1, 2014


    Great one Liz!

  • Reply April 1, 2014

    Scarlett Chapman

    Got me again for the second year in a row!

    • Liz
      Reply April 1, 2014


      We aim to please!

  • Reply April 1, 2014


    I was just saying how I need to stay off the internet today, and then I fell for it. haha – well done!

  • Reply April 1, 2014


    Is this really an April Fool’s post? It seems totally believable to me!

  • Reply April 1, 2014

    Des @DesireeMiller

    You got me. This is the kind of April Fool’s joke I can take.

  • Reply April 1, 2014


    Hahaha, can you imagine? Now I have to share this on the profile I haven’t deleted. :) Great gag, Liz.

  • Reply April 1, 2014


    I just made everyone in a meeting read this post cause i was so horrified.

  • Reply April 1, 2014


    Best prank all day!

  • Reply April 1, 2014


    I got all excited about learning who the throngs of fanboys and fangirls are! But then I looked at the calendar.

  • Reply April 1, 2014


    oh oh oh… you should feel a TINY bit bad 😉

  • Reply April 1, 2014

    Jen Wilson

    This is quite creepy.

  • Reply April 1, 2014


    Boom. Perfect!

  • Reply April 1, 2014

    Mollie Gulino

    My favorite part is the link to read more about it; takes you straight to Wikipedia’s April Fools Day page. Well played…

  • Reply April 1, 2014


    Gah! Boo on you! Was literally reading and thinking, “OK, shit, did I stalk anyone this morning?”

    Next thing you’ll tell me people can read comments. You won’t get me next year!

  • Reply April 2, 2014

    Erin Lang

    Well… I fell for this and told two friends this morning about it! Thanks Liz.

  • Reply April 2, 2014


    You are a horrible person. HORRIBLE.

  • Reply April 3, 2014


    I am laughing so hard. I know it’s the third but I fell for this one HARD until I read the comments. I was thinking “Why am I not part of the Beta?”

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