What happens when 14 young designers put their heads together to figure out how to promote IKEA’s newest furniture collection? The highly-innovative IKEA PS 2014, that’s what. It’s the first fully-functional, interlinked web site on Instagram. Yes, that Instagram. And you thought that IG was only for over-filtered selfies and dimly-lit food pics.
Russian ad agency Instinct came up with the idea, and it’s pretty darn cool; the Instagram account operates like you regular web site, with 12 image tabs displaying different product categories–benches, textiles, lighting–as you would see in a catalogue. But the websitey-ness comes into play once you select on a category.
For example, I click Tables. A styled image appears with about six different IKEA tables.
Then I follow the simple instructions and tap the picture, to discover each table named and tagged using the app’s tagging feature. Like it were a person.
Clicking on the ps_table tag leads me to that furniture piece’s very own Instagram account with actual followers and everything. Because ps_table is way popular.
There you can also find info about the table, a link to the designer’s own website, and more pics of the table from different angles. There’s even a quick-hit Instagram video.
You can get involved too. Share your own cool interior design ideas by snapping a pic of your home decor products from the PS line and tagging them on Instagram. So smart.