Do you make cool stuff that moms must have? Do you own something that makes all your friends scream, "where did you get that? I MUST own six of them now!" Are you involved with an organization that hip moms across the country could get into? Don't just sit there, tell us about it.
Send us a url and a few sentences explaining why it's cool.
What are you looking for exactly?
We look for what's cool and buzzworthy, and excellent design is a must.
We definitely have a heart for boutique and independent brands, emerging designers, toys with no batteries, handmade goods, organic kids snacks, the best baby gifts, cool kids CDs and books, family friendly events and travel ideas, and we're always suckers for a social or eco-conscious backstory. Corporate responsibility by large companies is also a plus. But our true heart is with small businesses run by mothers and women. Still, we're open to anything.
Except diaper cakes. Please, please no diaper cakes.
Also, we want moms to be able to simply click and buy. We're busy people, you know! So if you make a product that you only sell at church craft fairs in the Netherlands we're not the right site for you. (But we'd love to visit you over there some time.)
When will you let me know if my submission has been picked?
Due to the volume of submissions we receive, we can no longer respond to every email although when we're all really rich and have 16 assistants we totally will again.
If we're interested in an item for review, we will get back to you with an address where you can send samples if we feel we need one. (See more on that below.) We make every effort to review products in a timely manner, but as moms, sometimes things like runny noses and day jobs get in the way, and sometimes we hold reviews for an appropriate holiday or newsletter theme.
We will inform you if and when your item is scheduled to be featured. Your submission is not guaranteed a review, but we promise it will get a good look.
My website is not ready yet. Mind if I submit it to you anyway and make you weed through all my broken links and fuzzy photos?
Sure! That's not annoying at all!
My website looks terrible but my product is great. Will you review me?
Probably not. Do you like visiting terrible websites? Because neither do our readers.
If I advertise with you will that guarantee a review?
If I send you a sample will that guarantee a review?
Nope, sorry. But we won't ask for a sample unless we already think we're interested. It's the eco thing to do.
We accept samples for the purpose of evaluating products and services first-hand that we intend to feature. We do not return samples, however the vast (as in vast) majority of them will be given away to readers in a contest to help promote the designer or company that sent them to us. We often do this at our own expense, just to do something nice for you all.
Some samples we cannot return or give away, like, um baby food (ew!) or occasionally something personalized. Unless you want a onesie that says Margot on it. Who knows, maybe you do.
We reserve the right to hold onto certain samples for future promotional opportunities, media appearances or contests. Or once in a while, one of our kids licks it and it just wouldn't be right to give it away after that.
Do you accept compensation for reviews?
Nooooo. Although if we ever do write a post on behalf of a sponsor, we will be sure to make it clear. We value our readers' trust to much to make recommendations we don't truly believe in.
Will anything guarantee a review?
Just us thinking something is cool. You can also tell us how awesome our site is which may or may not help.
If your pick is not selected, you are always welcome to send us other
ideas--as in, not the same idea that you're just hoping we forgot that
we didn't like in the first place.
A special note for PR professionals:
We love PR folks. Some of our best friends are PR folks. Here are a few tips that make us more receptive to your pitch:
1. Read our site. We've tried to make it clear what we do and don't write about. Cool stuff: Yes. Fast food coupons: No. Cause marketing: Yes. Nuclear bomb manufacturers: No.
2. Include links in your pitch please.
3. We generally don't need 600 hi-rez JPG attachments. (See also #1)
4. Ideally we'd love a few sentences about why the product/service/event/sale is right for our site and our audience. This doesn't generally include things like "Lindsay Lohan owns one" or "Strippers love them!"
5. Generic press releases addressed to "Ms., " or "Dear Blogger" are very easy to overlook. Too easy. Feel free to address them to Kristen and Liz instead.
6. We don't mind the occasional follow-up but we'd rather not get one every day. We promise we'll get back to you if you are promoting clients of supreme awesomeness.
7. We don't accept unsolicited posts, articles, or essays. They will be deleted unread.
8. Please oh please pleeeeease be transparent and let us know who you work for. If you pretend to be a regular old mom who stumbled upon this product and just happens to know all the SKU numbers and distribution channels for retail purchase we will talk about you behind your back.
One more kind of sucky thing...
We've heard rumors about unscrupulous people claiming to be writers for blogs in order to score freebies. It kind of makes us sick, especially when small businesses are the victims. If someone contacts you directly and does not appear on our list of contributors, feel free to email publishers Kristen Chase or Liz Gumbinner any time at email@example.com for confirmation.