If you’re the type who uses your Instagram and Facebook accounts to share photos of delicious meals that you’ve enjoyed at fab restaurants, now you can use new iPhone app Feedie to post your food photos and do more good than just making your friends envious.
Launched by The Lunchbox Fund, a nonprofit dedicated to providing meals to impoverished children in rural and township schools across South Africa, the Feedie app is aimed at leveraging our obsession with sharing food pics to share actual food with those in need.
The process is simple: eat at one of the growing list of participating restaurants, snap a pic of your plate using Feedie, share on social networks, and enjoy your meal knowing that your restaurant has made an instant donation to The Lunchbox Fund. Of course you can also follow friends’ feeds and keep track of your own donations.
Each photo donates $.025, which may not sound like much, but the truth is it feeds a child in South Africa for a whole day.
(Which also puts in perspective what you just spent on a bottle of still water for the table.)
Each participating eatery has committed to a flat rate contribution of $500 for the year which adds up to 2000 photos. Plus, if you help a restaurant collect that many pics, The Lunchbox Fund gets the opportunity to offer a ‘top-up’ package that will potentially allow them to raise even more.
Right now, the app is starting with nearly 100 restaurants, most in New York City, but the list also includes hot spots in LA, Austin, Oregon, Portland, Chicago, and even Toronto, and London. It’s not just chains either, which I like; in New York you’ll find trendy spots like The Breslin, The Spotted Pig, La Esquina, and a few Mario Batali mainstays.
Pretty nice for a restaurant you might be eating at anyway. –Stacie
Feedie is available for free for all iOS devices through the iTunes store, with Android coming soon they promise. And psst…tell the folks who run your own favorite local restaurant to sign up.
