What happens when 14 young designers put their heads together to figure out how to promote IKEA’s newest furniture collection? The highly-innovative¬†IKEA PS 2014, that’s what. It’s the first fully-functional, interlinked web site on Instagram. Yes, that Instagram. And you thought that IG was only for over-filtered¬†selfies and dimly-lit food pics.

Russian ad agency Instinct came up with the idea, and it’s pretty darn cool; the Instagram account operates like you regular web site, with 12 image tabs displaying different product categories–benches, textiles, lighting–as¬†you would see in a catalogue. But the websitey-ness comes into play once you select on a category.

For example, I click Tables. A styled image appears with about six different IKEA tables.

ikea ps 2014 on Instagram_Tables category | Cool Mom Tech

Then I follow the simple instructions and tap the picture, to discover¬†each table named and tagged using the¬†app’s tagging feature. Like it were a person.

ikea_ps_2014 on Instagram Table with Tags | Cool Mom Tech


Clicking on ¬†the ps_table tag leads me to that furniture piece’s very own Instagram account with actual followers and everything. Because ps_table is way popular.

There you can also find info about the table, a link to the designer’s own website, and more pics of the table from different angles. There’s even a quick-hit Instagram¬†video.


IKEA's ps_Table on Instagram | Cool Mom Tech

You can get involved too. Share your own cool interior design ideas by snapping a pic of your home decor products from the PS line and tagging them on Instagram. So smart.

Check out the IKEA PS Collection 2014 mobile campaign on Instagram.¬†And while you’re over there, be sure to find CoolMomPicks on Instagram and say¬†hi. We¬†definitely <3¬†that.

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