Is there anything more royally British than marshmallows? Yeah…no. Those two things have never existed in the same sentence together that I know of. Until now. Enter Boomf Magic Mallows. The delicious start-up out of the UK that allows you to print your Instagram pics onto square marshmallows.

Interestingly, the mind¬†behind Boomf is James Middleton. That Middleton. He’s the brother of Kate Middleton, The Duchess of Cambridge. And he’s busy putting photos on marshmallows. Kind of hilariously cool¬†right?


Boomf marshmallows printed with your Instagram photos

(all photos via @Boomf on Instagram)

The company’s name is actual a case of¬†onomatopoeia. According to the web site, Boomf is the sound of “mallows landing on your doormat” which of course happens to me every day. (It’s also the sound I made after my third time trying to type out the word onomato —¬†argh.)¬†

Set-up is a breeze. Just connect from the site to Instagram¬†or you can upload photos from Facebook or your desktop as well.¬†The site’s FAQ says that shipping to the States takes two to three weeks. But don’t worry about your billowy, jumbo sugar pillows¬†making like rocks on you. They’re supposed to stay fresh for six months in their packaging, but only¬†three to five days once opened so don’t do that until you’re ready to dig in.

Boomf Marshmallows printed with your favorite Instagram photos

They’re pricey, yes, so I don’t know that we’ll be making s’mores with them any time soon. But it’s a unique sweet treat for when a splurge-y gift moment pops up for a baby shower, anniversary, or simply the person who has everything. Maybe a holiday gift for your teacher from the class? Photos of the kids’ artwork for the grandparents? ¬†Boomf Marshmallows definitely make a cool, special gift for a fun photographer, Instagram¬†addict or marshmallow connoisseur. Sometimes in life, you’ll even have all three of those things in one person.

Boomf Magic Mallows are available on the company’s web site. A box of nine costs approximately $26 (converted from the British Pound) and worldwide shipping is free.

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