There are two kinds of people in the world: Those who pronounce GIF with a hard “G” as in GRAPHIC…and those who are wrong.
(And yes, I know that GIF creator Steve Wilhite pronounces it with a soft J, but unless the acronym now stands for Jurrasic Interchange Format, he’s wrong too.)
Well now, in a stroke of marketing brilliance, JIF peanut butter has entered the Jif vs Gif pronunciation debate with a limited edition GIF peanut butter jar available on Amazon. Created in partnership with Giphy, $9.99 will get you a 40-ounce jar, which is enough for about 34 servings of deliciously processed big-brand peanut butter, complete with an unlimited quantity of sanctimonious tech debate nerdery.
CMP is an rstyle affiliate
Of course they’ve got a whole social media push behind it too — use the #JIFvsGIF hashtag to spread (ha) your own POV, and to search Giphy for some ready-made GIFs just to drive your (correct) opinion home — and to drive your soft-g committed Instagram followers insane.
Which you should. Because they’re wrong.