UNICEF Tap Project puts your smartphone to work for good when you’re not using it all. Brilliant.

Unicef Tap Project app | Cool Mom Tech

I’ll admit that I’ve grown quite attached to my phone and all that I can do with it, but thanks to the UNICEF Tap Project, my phone can do some real good while I’m otherwise occupied (or waiting for new Candy Crush lives).

Through March 31, UNICEF Tap Project sponsor Giorgio Armani will provide one day of clean water to a child in need, literally saving lives, for every ten minutes you go without using your cell phone. Which isn’t to say you need to turn your cell phone off for the month. In fact it’s super easy: Just go to the Tap Project site on your smartphone, hit begin, put your phone down, and leave it alone. If you pick up your phone, the app will give you the option to put it back down and continue (with a ten second grace period), or you can hit finish to see and if you want, share your results via Twitter or Facebook to help spread the word.



UNICEF Tap Project | Cool Mom Tech

While we’re huge advocates of using our voices to raise awareness, rather than going silent in support of a cause, we think it’s really cool that the UNICEF Tap Project does both. In fact, we think more tweens and teens ought to participate: Fewer selfies, more clean water.

Get all the details on the UNICEF Tap Project on the UNICEF website. Download Unicef Tap Project app for Android at Google Play, or for iPhone at the App Store. Armani will donate up to $75,000 by the end of March.


Julie Marsh is a mom of three, a project manager by trade, and a triathlete for fun. She could also use a nap.


  • Reply March 28, 2014


    Will it still go if I turn off my phone? Or do I have to keep it on for it to continue till ten minutes or more

    • Julie
      Reply March 28, 2014


      You do have to keep your phone on. I usually plug mine into the charger while I let the app run.

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