Can it get any cuter than this? That’s the first thing that I said to myself when I saw The Polaroid Cube camera. I mean, look at it: This new little number is teeny — less than 2 inches — but can shoot quality 6 megapixels photos and 1080 HD video. You can even snap pics while this tiny star is shooting video. At the same time, I said. And we already covered the cute factor.

But it’s not all looks; The Cube is also shock-proof and water-resistant down to two meters, plus it comes with a built-in magnet that you can use to mount your cutie camera to any metal surface in a jiffy. And the super wide angle  (124 degrees) lets you capture all the action from your kid’s crazy-cool scissor kick soccer goal to the plating of your fabulous French toast, complete with video of  the decadent syrup-pour.

(At least that’s my own Saturday mornings. Sometimes.)

The Cube definitely reminds us of the GoPro. They’re both mountable and wearable, lightweight and small, and have ultra wide lenses. But to me, the main differences are the price and the market.  The Cube is at least $100 cheaper than the GoPro Hero3. And while the GoPro adventure cam is more for the family who likes snowboarding together, The Cube feels like a better fit for the generalist — a regular mom or dad who likes to go fun and funky with their family photos, whether you’re in full spelunking gear or not. Though Photojojo is offering a waterproof casing, and a tripod and bike mounts to go with it, so you do have options.

Oh, and I also like the little rainbow stripe — Polaroid’s classic icon — on The Cube. Nice throwback to the original.

The Polaroid Cube is available online at our affiliate Amazon now on sale for $59, originally $100