As our resident Sonos evangelist – although¬†not the only one around here – I’m always excited when they launch something new, because their product releases¬†tend to come¬†slowly but thoughtfully. And today (as in, right now this very second) it’s the¬†Sonos BOOST¬†which is going to maximize all that streaming music we can’t live without anymore.

(Or, the streaming awfulness¬†that passes for music on a few¬†kids’ radio stations, that, frankly, we can live without. Sigh.)

To rewind a bit, over the past month, the company has eliminated the need for the $49¬†Sonos BRIDGE¬†with a software update that lets you simply use your existing Wi-Fi network to get your audio network setup. Smart move. Of course the BRIDGE¬†still works (and is a fine¬†option if you’re somewhere not always wired, ahem my parents’ house) and I’m happy using¬†mine in my own home audio setup. However if you are going the Wi-Fi route,¬†as of today¬†you can optimize that setup super easily with the BOOST.


Sonos BOOST lets you connect your speakers via WIFi with better sound, less interference

This $99 component connects directly to your router which, well, boosts your wireless range up to 50%. Even cooler, it’s got three separate antennae¬†designed to knock¬†down¬†interference from other electronics that might be on your¬†Wi-Fi network too. Attention to that sort of detail¬†is one of the things I’ve always loved about Sonos.

Now you do¬†still need the BRIDGE¬†if you want to wirelessly connect your PLAYBAR¬†to the Subwoofer and rear speakers for surround sound. But if you’re not going all Jesse¬†Pinkman¬†with¬†your home theater setup, it’s a smart call for Sonos to offer¬†an option¬†that maximizes Wi-Fi connectivity since so many people are going in that direction.

If you need a new excuse to get with the Sonos program, the BOOST is just one more reason. Well, after the affordable Sonos PLAY:1 speaker which I am still purring over. Dance party, my bedroom, 7 p.m. Be there, kids. I pick the tunes.

The new Sonos BOOST will be available through their website, and at our affiliate Amazon for $99. 

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